Category Archives: Definitions

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The source for all definitions of startupware.

What’s a Google Alert?

Search

Do you know what’s going on around you? Do you keep an eye on your neighborhood? Google Alerts does that. It helps you watch what’s going on. Basically, it searches the web on a schedule, and sends an email when it finds what you wanted.

First, Google Alerts is online here:
https://www.google.com/alerts

You can use Google Alerts to tell you when your name (or your street name) shows up in new search results, or news, and get an email announcement and link. You can choose how often you are notified, what language to look for, or just look for very specific things. Search wording that works in a normal Google Search will work in an alert as well. (More on that below.)

So you should have an alert at Google for your name. And your kids’ names, maybe a news alert for your neighborhood. But how about your business partners, suppliers, and customers?

Example: If you use a company to run 1099 and W-2 forms for your staff’s tax forms, you should know if they have a security breach. Like this one:
https://krebsonsecurity.com/2018/07/human-resources-firm-complyright-breached/

That article tells about a security problem at ComplyRight.com. In short, they’ve been hacked. There is no notice on their front page or their news page. But wait, they’re better known by another name, efile4biz.com, which lists a ‘family of brands’, not including ComplyRight, of PosterTracker, TrackSmart, I-Rdirect, and PosterGuard.  How would you know? A Google Alert would tell you as soon as it was mentioned on any web page indexed by Google.

In my own case, I have permanent search alerts on key business partners. For example, web service companies, really cloud companies of any type, tend to merge out of existence and go away or become something else. The ‘RMM’, or ‘remote monitoring and management’ providers, have been very active lately–you can’t tell who used to be what without a lineage chart. I have Google Alerts in-place on any service company I would have a problem moving away from quickly, so that I know about mergers before they’re implemented. 

Banks are also bad that way, constantly merging. Google Alerts tells me about mergers months before there are any notices directly from a bank that’s about to merge.

How about evil? Well, yes. There have been times when I wanted to have early notice if certain characters showed up in newspaper crime reports or bankruptcy notices. Alerts can do that, too.

Finally, Google Alerts on your own trademarks and company name tell you when you are getting noticed on the ‘net, in reviews or in social media. Google yourself, but use automation.


Google Searching, Slightly Advanced

You can improve search results at Google by adding some extra instructions. Example: It’s not safe to search for a phone number at Google for any electronic product. The results are poisoned. That’s a real term for search results that include dangerous links, either hoaxes or malware. Here are what different searches can do.

Hewlett Packard printer tech support phone 

This results in a page that includes BOTH real and fake tech support numbers; half of the first page is to service companies who will say “We are the tech support for this product” when they definitely are anything but that. We want to avoid that problem.

site:hp.com printer tech support phone 

Better, adding ‘site:… ‘ creates a list of ONLY web sites that are at hp.com, and related sites like support.hp.com, and there are no dangerous results in the list. 

Local Searches

If you type ‘hotels’ into Google, it will, by default, show you hotels near your location. It just knows, based on your IP address, or your signed-in account at GMail, or through a cookie from DoubleClick (owned by Google), or in many other ways. If you actually wanted a hotel listing for a specific area, you can search by location with the name of the city and state, or the zip code.

Hotels near 90210

That gets you to Beverly Hills.

Reminders of Math Class

Some of you studied Boolean Arithmetic, or remember Venn Diagrams. They’re related; both deal with sets of things. As it applies to search, looking for “eggs and bacon” versus “eggs bacon” is not the same thing. The ‘and’ means that every entry in the results must include both items, and “eggs bacon” shows results that include eggs but no bacon, and bacon without eggs, as well as all the results that include both. Venn Diagrams would call that the intersection of the sets, versus the Superset. Boolean Algebra uses ‘AND’ to show ONLY the search results that include both words, or ‘OR’ to include either/both/any results.

The reason why Google search results have always been better than other search sites was, at first, that they defaulted to all ‘and’ searches, while most sites, twenty years back, used ‘or’ searches by default, because their computers and indexes were too slow to narrow that search. Now, Google results are still ‘and’ searches, but there is also considerable computer work based on trying to show what you want instead of what you typed, and that takes a lot more than just studies of supersets.

Egg dishes -bacon

Adding a – before a word means that you don’t want results that include that word. So this search will show you egg dishes but not include any that have bacon. Bonus: Adding the dash for a negative search word also works on Amazon and eBay. (Boolean version: egg dishes NOT bacon)

“Your Full Name” 

Placing a search inside quotes means that you want everything in that search just as you typed it. Without the quotes, Google looks for pages that include all those words in any position on the page, and in any order. 

related:jeep

This tells Google to look for sites like that you entered. The results tend to be less about buying a thing, and more about news or competitors.

There are more ways to search, and an article of search tips here:
https://www.lifehack.org/articles/technology/20-tips-use-google-search-efficiently.html

How to Talk Tech

Wine Error

When you need an answer from tech support, from me, or from an overseas support desk, there are some basics that will make it easier to get an actual answer. As in any writing, we have to anticipate the questions that will result from what is written, and just go ahead and answer them in advance. Here’s how you can best communicate with techies. Including me.

Tell us Where the Issue is

While I may know what computer you are most likely to be using, many of you have two, or an office full of them. Specify which computer. If it has been a while, or you’re emailing those support desks in Asia, also mention what version of Windows is in use. 

“It doesn’t work”

“It doesn’t work.” doesn’t say anything for a tech; we already knew that because the message arrived. The pronoun ‘it’ provides no clue what doesn’t work. Second, “doesn’t work” could mean any of these:

  • Nothing happens
  • Fails, with an error message
  • Something else happens
  • Menu or button isn’t where it was
  • Some other program takes over

Instead, tell what you tried to do, and then what happens.

What you Tried to do

So say what you are trying to do. There’s no need to be technical about it:

  • Tried to create an envelope in Word 2013
  • Trying to send an email in Thunderbird
  • Couldn’t edit font size in WordPerfect
  • Tried to run my specialty database
  • Tried to open QuickBooks

The program name is important. And the ‘Internet’ or ‘AOL’ is a web site, not a program. The program name usually shows up at the top-left of your open program.

What Happened

And that’s where you include a picture, because trying to describe an error message is usually not going to work. They’re mostly too long, and they don’t stay on-screen while you’re typing that email. So a screen capture is the best approach. Refresher course–here’s how to do that:

The Windows shortcut to capture the top window is alt-Print Screen, sometimes shown as PrtScrn on your keyboard–it’s usually at the top-right.  Nothing appears to happen when you press those keys–that’s OK. Go to uour email in Outlook or Thunderbird, and paste in the image; Control-v will generally work.  

Or if you’re using webmail or Gmail, open Microsoft Paint, or Word, or WordPerfect, and use paste (ctrl-v) to add the image. Save that file, and attach it to your email.

There’s also ctrl-PrtScrn. It works, but will take a picture of the entire screen, not just the top window. If you have multiple monitors, it will capture all of them. Mostly, alt-PrtScrn is easier, as it will only capture whichever window is on top of your desktop.

Some screens can’t be captured, usually the infamous Windows BSOD, or ‘blue screen of death’. For those, write down the error number, usually something like “0xc0000007e”, and send that. Or use your phone to take a picture and email it.

One Topic

Emails asking techs for answers should have just one topic. The overseas tech will normally glance at a message, and paste in canned response number 17, whatever that could be, because they saw a word that mentioned something vaguely 17-ish. That might not be the important answer you needed, or even useful. The best tech questions are about just how to fix one issue.

That even applies for me. I will send a quick short answer if you ask one question. If you also ask a question that needs research, or a price quote, it will take a lot longer.

When is a New Gadget Ready to Buy?

Most of our gadgets are combination devices, and most of them started out as something dreamed up by someone inspired by too many MacGyver re-runs. Put together a bunch of stuff, add duct tape, and hope it will work. The next version will kinda work. And eventually, it’s a real product. Our computer devices go through three stages. We should be waiting for the third one. Here is what to look for.

IBM PC Portable

First: Two Things in One Case

The early portable computers were called ‘luggables.’ I repaired an IBM Portable PC (above), which would have been new in 1984. The left side was an amber monitor (still a tube), and the right side contained a full-size computer main board. It was around 30 pounds and $2795. There were two diskette drives, no hard drive, and it could run MS-DOS. Everything in that box was full size. It was impractical, but it led to our current laptop and notebook computers.

Second: Integrated Devices

In this phase of developments, some attempt was made to make the devices work together. My first Canon fax machine, from 1993, used thermal paper, and could be used as a scanner if you had the special software from a totally-unrelated company in Canada, plus a special cable to connect it to a computer’s serial port. It was a commercial-grade fax machine that never gave me any trouble. But as a scanner, it was slow, expensive, and worthless.

At the moment, most of the “Internet of Things” category is at this phase. Door locks that you open from your phone, and so on. Somewhat usable, but mostly full of security holes. They’re not ready.

Third: Mature Technology

Motorola cellular portable telephone 1983

You live with mature devices now. The first iPhone in 2007 was a successor to the 1983 Motorola DynaTAC 8000X cell phone ($4,000, above), that might have had some inspiration from the Maxwell Smart Shoephone of the 1960’s. The iPhone is no better as a phone than the 2007 version, but the latest and greatest iPhone X (tenth anniversary) is clearly a terrific mobile computer and video studio. The launch event of a few months back never did actually show any improvements to it, as a telephone.

Combination Devices, Again

So how do you know if the device you want to buy is ‘two things in one box’ and should be avoided, or maybe it is worthwhile?

Well, the age of the combination is a good clue. I estimate that it takes 20 years to move from ‘two things in a box’ to something you want. My Cannon fax was followed by multi-function laser printers with built-in fax machines, scanners, and photocopiers, so there’s about 25 years of history in that category now. Until around 5 years ago, I had never seen one of these devices that actually scanned reliably on a network. Now, Epson and Brother can scan over wireless reliably. Other brands haven’t figured it out yet.

‘All-in-One’ computers aren’t mature yet; the combination of a computer and a flat-screen monitor is still at the ‘streamlined devices’ phase. I repair these, and they typically use a 3.5″ hard drive of the spinning variety, running too hot because it’s attached to the back of the monitor. They’re not reliable yet. They will be worth buying when they’re built entirely using notebook computer components, with no moving parts. A far better alternative available right now is to use a standard monitor with an ‘Intel NUC’ or ‘Lenovo TINY’ computer–these are small computers, around 8″ square by 1 to 3 inches tall, and they work very well for small desks.

The first television I saw with a monitor connection was around 1997. It was nearly unreadable, because the old analog TV resolution was less than half of computer screen resolution. Twenty years later, every television is a usable monitor, and many of them are excellent choices as displays if they support high-definition.

At one point, the industry was calling all of this ‘convergence’. The telephone is a video studio and a television is a computer. We no longer expect to buy a cell phone that doesn’t include a camera. We want it all to work. And there will be more combinations that we don’t expect yet. Just don’t buy the first device to ever combine two things and expect it to do either function properly; first editions have duct tape hidden inside.