What are the major challenges you face as a micro-ISV?

Another question from a software developer:

As a one-person independent software developer, what are the major challenges you faced? How did you
overcome these challenges?

There was a time before the internet, yes, even before it was still ‘The Internet’, when being a one-person development company meant you worked alone. Wrote code, wrote letters to customers, on actual paper and snail mail, did your own artwork, everything. The result was a very real reluctance to allow ANY part of a project to be done elsewhere.

That’s over. Now, our programs & apps have to run alongside other programs, share data with other users of the same apps, check for updates, sell upgrades (and power-ups), and be visually stunning and immediately obvious to use without a bound instruction manual. It’s too much. You can’t do that alone; you can’t even visualize it without loads of feedback from experts in each area.

We can outsource graphics. Or web sites, animation, speech recording, writing, even blocks of code, if it gets the project done. Now, it’s a management job, rather than doing every little piece of the project in-house. You don’t need employees, but you do need trusted partners to do the tasks you will (reluctantly) admit that you can’t do yourself in a reasonable time. Or just don’t wanna.

So does that mean hire outsource help? You could. Or if you work with other programmers, or know programmers from the ASP, you can offer to trade technical expertise for help in other areas.

Jerry Stern
Chief Technology Officer, PC410.com

Computer Security Errors 101

A reprint from the PC410 Security Newsletter:

password isn't a password

I’m asked “is this safe?” over and over again. Usually, it’s a link in an email. And congratulations to those of you who stopped long enough to recognize a suspicious link, or asked before clicking your way to the web site of some Nigerian Prince with millions in oil money to give you, but who also wants to encrypt your hard drive for ransom and steal your bitcoins while capturing your email passwords so that he can send out a few million more Nigerian Prince letters from your email account.

OK, it’s usually not that obvious. Here are the security errors I see most often.

Passwords in plain sight.

No, don’t write your passwords on the monitor, or a Post-it note, or a label on the bottom of your keyboard. And don’t leave a file called ‘Passwords’ on the desktop, either. It’s really not the Windows login password that’s at risk here: anyone with physical access to your computer can read all the data without the password, by erasing the passwords with a program loaded from a bootable USB stick, or by removing the drive and connecting it to any other computer.

The passwords that should never be visible are banking passwords, email account passwords, QuickBooks passwords, any account that has payment information stored. That includes logins at Amazon and iTunes. Security issues at online merchants have occurred because, well, “someone contacted us, with your password, so we shipped them what they wanted, where they wanted it. And then they reset the password. Wasn’t that you?”

Re-using Passwords

Passwords should be unique. If you have a “usual password” for everything online, stop it. Change it everywhere. When online merchants and service companies have security issues, they invalidate millions of passwords, and make you reset your password, by making it look like you forgot it. You didn’t, they gave it away, so now they’re asking for a new one, because they couldn’t take care of the last one.

So all those sets of millions of hacked passwords from the recent online “We were hacked” events, containing both login names and emails, is ‘out there’, where other hackers will assume that if your password at Amazon was ‘i-want-it-now’, then your password at any of a hundred other sites is likely the same. So they try it, in bulk, and take over some percentage of those accounts. Worse, they take over accounts at multiple web sites from the same victim at once; that’s havoc multiplied into identity theft.

Now, if your password is the same everywhere, when one site says something that means, in real life, “we lost it, give us another,” that means that you have to reset it everywhere you used it. If each site had a unique password to start with, that risk is avoided.

Only One User Account in Windows

So what’s the risk of only one Windows login account? There are two:

1) When there’s just one Windows user, that user is an administrator, with full install rights, and any malware that arrives on the computer can run an install program without any need to enter a password–sometimes, there is no on-screen indication of new software at all. The account used to surf the web and open email should be a ‘limited’ or ‘standard’ account, which can’t install software. In addition, there should be an account with administrator rights, used for installing software and updates, and nothing else; it’s not for web surfing.

2) With only one account on the computer, it’s harder to repair that account if it’s damaged. This is a problem that didn’t happen much until Windows Vista came along, but since then, user profiles, also known as Windows user accounts, can become corrupted, and after login, there’s one of these messages on-screen:

  • The User Profile Service service failed the logon. (That error message is courtesy of Microsoft’s Department of Redundancy Department.)
  • You have been logged on with a temporary profile.

In both cases, you can’t reach your desktop or your files. If there is a second account to log into, a remote fix is usually possible. If not, especially with the “Service service” message, the repair can’t be done remotely.

Jerry Stern
Chief Technology Officer, PC410.com

Caution: Your Computer is in a Bad Neighborhood

A reprint from the PC410 Security Newsletter:

Fake tech support popup

Here’s what that bad neighborhood looks like. there’s a scary message on your screen. it is designed to make you panic. There’s a hardware error message starting with a blue screen of death, but the blue screen message isn’t full-screen. It’s a fake. There is a urgent message to call a toll free number to have a Microsoft certified technician fix the problem immediately.

Microsoft does not, ever, place phone numbers in error messages. Most big technology companies don’t want phone calls, and their phone numbers are only on their support and stock holder pages. There may be an exception for sales and training events, but not much else. Every other phone call is an expense, and they will do everything that they can do to prevent you from calling them.

Next , Microsoft does not give away technical Consulting Services, or free computer repairs. They provide lots of reference materials on their websites, and free training for partners in various categories. For example, I am a Microsoft partner in their OEM and Refurbisher and Technical Sales programs, and have been through training in those areas. But even I can’t just call Microsoft and ask for a free diagnostic of a system, most of which consists of other companies’ hardware. If you actually reach them, don’ t expect more than a link to: https://support.microsoft.com/en-us

Beyond this point, there is malware. (And dragons)

But enough about Microsoft. Amazon is involved here. If the web address is visible on the popup, there’s a good chance that it includes aws.com, or Amazon web services, which is basically a web host with massive and scalable computing power, online and for rent. To anyone, anywhere, with computer approval based on the validity of your payment. In other words, gun for hire. Yes, they have terms of service that prohibit use for anything illegal or tasteless, but they are applied retroactively, and there is no approval process for new pages going up. You pay your money and you put up your page, and if someone complains, then a human being will look at it and if it doesn’t comply with their terms of service, it will go down until the authors create a new account and start again.

Now I’m going to pick on Google and Bing and all the other search engines. Not every page you find on a search engine result is a safe page. There are poisonous results all over the place. The worst web results are for this search: “tech support phone number (company name).”

Nearly all searches for tech phone numbers lead to scam companies that will want to log into your computer, show you the event logs, and claim that the lengthy list of routine messages means that you need $249 to $399 of repairs and an annual service contract. Never search for tech support phone numbers: Go to the company web site, and follow the menu links for support, or call me for help–I have additional resources for many tech companies.

But how do these bad phone numbers end up at the top of a Google page? Google can be fooled, temporarily, by a black hat SEO campaign (basically, evil search engine optimization). When a search engine sees a thousand links to a site means it is popular, and it isn’t recognized as good or bad; that happens later after Gooogle has found and indexed what appears to be a keyword-heavy page, with ‘tech support phone” used repeatedly, which will never be the case of a real technology company web site. Later, Google will see that the links were identical and planted in web sites by malware, and will remove the search result, but it’s a numbers game, and it all starts again.

The bad guys do more things. They buy up expired domains that previously had moderate traffic, and they put their fraudulent sites up. The search engines mostly fail to remove the old site descriptions and search results because they’re not always checking to see if the web page is suddenly on a new server somewhere else than where it started. They catch up eventually. The bad guys are also buying up bulk misspellings of popular web sites, so typing in any popular site with an extra letter is probably going to land you on random and dangerous garbage.

Now do I blame Microsoft/Bing, Google, and Amazon? Well, it’s an arms race, largely based in parts of the world where there are no internet laws. They could say, “We want you to trust us, but first be sure that what you are visiting is really us. Here’s is how to tell the difference.” They don’t.

Years ago, Google’s official policy was to index all of the web without any commentary or analysis, ranked as best they could to guess the intent of the searcher. Now, of course, they block criminal activity in a few categories, but they’ll still show blatantly illegal content, scams, fake news, and so on.

In all fairness, the search engines want a way to decide if a site is illegal, without any risk of being sued for de-listing sites that retain lawyers. Yes, the larger illegal sites have legal counsel. So if there is any chance that a site that looks like a service company is legit, and can only be proven as a scam by doing business with them, that site remains in search results.

And you need to stay far, far away. Stay suspicious. When it’s too good to be true, it’s a scam. And when it looks like a company with no history of phone support is giving it away for free on random web pages but not on their own pages, it’s not them.

Jerry Stern
Chief Technology Officer, PC410.com